Find problems. Find purpose. Set goals. Devise a strategy. Celebrate. Brainstorm. Explore ideas free and wide. Think big, yet practical and effective. Celebrate. Test the best ideas. Fail. Take a break. Breathe. Focus. Celebrate. Find alternatives. Refine. Test. Repeat. Meet the goals. Celebrate.

THE DIFFERENCE

With 6+ years in design, branding, and marketing in corporate spaces, Ricky has honed his skills in managing and delivering effective creative solutions. As a certified Project Management Professional (PMP) and with over 9 years of experience in design academia, he brings a unique blend of practical and theoretical knowledge to his professional practices.

While he brings many design skills to the table, Ricky is most motivated by developing and managing a creative process that is unique to each project. Intrigued by the idea of thinking beyond solving physical problems, Ricky’s creative approach involves digging deeper at the forefront of research and ideation to consider the mental, emotional, and even spiritual needs of people. There, he believes we can discover and deliver them true value.

PROFESSIONAL PROFILE

Project Management Certified ◊ Branding // Digital – Online Design // Marketing and Advertising // Print Design // Packaging // Video Editing // Presentation Design // Digital Assets Management

Project Management Certified ◊ Branding

  • Large cross-departmental projects to small team projects

  • PM specialties for creative

    • Procurement management

    • Schedule management

    • Cost management

    • Quality management

    • Communications management

  • Creative direction

  • Art direction

  • Brand guideline creation

  • Brand guideline adherence

Digital – Online Design

  • Digital + online brand touchpoints

  • Images and photography

  • Digital publications

    • Catalogs

    • Brochures

  • Web design

  • Image manipulation

  • PM specialties for creative projects

    • Procurement management

    • Schedule management

    • Cost management

    • Quality management

    • Communications management

  • Brand guideline adherence

Digital Asset Management

  • Art direction + design

    • Product photography

    • Lifestyle / inspiration photography

    • Computer-generated imagery (CGI)

    • Digital campaignsAudits - Identification of asset needs and gaps

  • Asset appraisal - Determining the value of owned assets and the need for update and/or retirement.

  • Archive creation

  • Archive management

  • Archive reorganization

  • Archive optimization

Print Design

  • PM specialties for large-scale projects

    • Procurement management

    • Schedule management

    • Cost management

    • Quality management

    • Communications management

  • Branding + design for trade shows and events

    • Booth layout design

    • Wall vinyls and prints

    • Mixed media applications

    • Banners

    • Promotional items

    • Flyers

    • Invites

  • Art direction

  • Layout + design for print publications

  • Price books

  • Catalogs

  • Brochures

  • Magazines

  • Retail + B2B Packaging

Marketing and Advertising

  • Art direction + design

    • Product launches

    • Campaigns

    • Promotions

    • Trade shows

    • Brand-hosted events

    • Catalogs

    • Brochures

  • PM specialties for creative projects

    • Procurement management

    • Schedule management

    • Cost management

    • Quality management

    • Communications management

Video + Motion

  • Project Management + Art Direction specialties for full video and motion projects

    • Procurement management

    • Schedule management

    • Cost management

    • Quality management

    • Communications management

  • Brand ambassador / brand guideline adherence

  • Video compilations

  • Video bumpers - Adding the brand to the front, middle, and/or back ends of a video

  • Trimming

  • Audio post-production

Presentation Design

  • Art direction + design for strong cohesion and optimal brand experience

  • Application of brand’s visual identity

  • Master slide design for adherence to brand guidelines

  • Buttons + interactive elements

  • Advanced motion + animation application for the appropriate scenarios