Find problems. Find purpose. Set goals. Devise a strategy. Celebrate. Brainstorm. Explore ideas free and wide. Think big, yet practical and effective. Celebrate. Test the best ideas. Fail. Take a break. Breathe. Focus. Celebrate. Find alternatives. Refine. Test. Repeat. Meet the goals. Celebrate.
THE DIFFERENCE
With 6+ years in design, branding, and marketing in corporate spaces, Ricky has honed his skills in managing and delivering effective creative solutions. As a certified Project Management Professional (PMP) and with over 9 years of experience in design academia, he brings a unique blend of practical and theoretical knowledge to his professional practices.
While he brings many design skills to the table, Ricky is most motivated by developing and managing a creative process that is unique to each project. Intrigued by the idea of thinking beyond solving physical problems, Ricky’s creative approach involves digging deeper at the forefront of research and ideation to consider the mental, emotional, and even spiritual needs of people. There, he believes we can discover and deliver them true value.
PROFESSIONAL PROFILE
Project Management Certified ◊ Branding // Digital – Online Design // Marketing and Advertising // Print Design // Packaging // Video Editing // Presentation Design // Digital Assets Management
Project Management Certified ◊ Branding
Large cross-departmental projects to small team projects
PM specialties for creative
Procurement management
Schedule management
Cost management
Quality management
Communications management
Creative direction
Art direction
Brand guideline creation
Brand guideline adherence
Digital – Online Design
Digital + online brand touchpoints
Images and photography
Digital publications
Catalogs
Brochures
Web design
Image manipulation
PM specialties for creative projects
Procurement management
Schedule management
Cost management
Quality management
Communications management
Brand guideline adherence
Digital Asset Management
Art direction + design
Product photography
Lifestyle / inspiration photography
Computer-generated imagery (CGI)
Digital campaignsAudits - Identification of asset needs and gaps
Asset appraisal - Determining the value of owned assets and the need for update and/or retirement.
Archive creation
Archive management
Archive reorganization
Archive optimization
Print Design
PM specialties for large-scale projects
Procurement management
Schedule management
Cost management
Quality management
Communications management
Branding + design for trade shows and events
Booth layout design
Wall vinyls and prints
Mixed media applications
Banners
Promotional items
Flyers
Invites
Art direction
Layout + design for print publications
Price books
Catalogs
Brochures
Magazines
Retail + B2B Packaging
Marketing and Advertising
Art direction + design
Product launches
Campaigns
Promotions
Trade shows
Brand-hosted events
Catalogs
Brochures
PM specialties for creative projects
Procurement management
Schedule management
Cost management
Quality management
Communications management
Video + Motion
Project Management + Art Direction specialties for full video and motion projects
Procurement management
Schedule management
Cost management
Quality management
Communications management
Brand ambassador / brand guideline adherence
Video compilations
Video bumpers - Adding the brand to the front, middle, and/or back ends of a video
Trimming
Audio post-production
Presentation Design
Art direction + design for strong cohesion and optimal brand experience
Application of brand’s visual identity
Master slide design for adherence to brand guidelines
Buttons + interactive elements
Advanced motion + animation application for the appropriate scenarios